Purdue’s Academic Success Building will serve as the flagship facility for the university’s growing presence in Indianapolis, a bold investment in student success, innovation, and community connection. The groundbreaking event, held at the Indiana Historical Society, brought together state and city leaders to celebrate the start of construction on the 15-story, 248,000-square-foot building. Once completed, it will offer classrooms, labs, housing, dining, and collaborative spaces for both Purdue and the broader Indianapolis community.

To help shape the visual identity of this milestone occasion, I designed a wide range of creative assets that elevated the event experience. From social and email graphics to a custom podium wrap, large-scale signage, and the official printed program, every piece was developed to align with Purdue’s brand and mission. I also created a follow-up donor marketing piece to continue fundraising momentum. This project was a meaningful opportunity to contribute to a defining chapter in Purdue’s statewide expansion.