The Purdue Women's Conference is an annual event that brings together Purdue alumnae, students, faculty, staff, and friends for a day of professional development, networking, and inspiring conversations. As the creative lead, I partnered with cross-functional teams to develop and execute a cohesive visual experience across digital, print, environmental, and event materials. From helping redesign the conference website to creating social media graphics, presentations, signage, and on-site collateral, I ensured a consistent brand experience from initial promotion through event day. The 2026 campaign resulted in 212 registrations, more than 5,700 website visits, over 56,000 social media impressions, and a 49.3% average email open rate, contributing to one of the conference's strongest-performing marketing campaigns.