For Purdue University's Indiana Campaign, I designed a custom die-cut postcard shaped like the state of Indiana to connect with alumni through a sense of place and pride. This full-color piece was created to stand out in mailboxes with its bold and purposeful design. The postcard was mailed in a clear envelope, showcasing the unique shape and direct messaging that encouraged recipients to support Purdue Day of Giving. It combined impactful visual design with strategic goals: to convert engaged Indiana-based alumni into donors while celebrating Purdue’s impact across the state.